Case studies
Every number we publish comes from a real client report, and we will happily walk you through how each was achieved — including what did not work along the way. Agencies that only show wins are editing the story.
01 Case studies
All
B2B
Beauty
E-commerce
Education
F&B
Healthcare
Lifestyle
Beauty
Rooki Beauty · CAC
Creative-testing framework and audience segmentation.
B2B
Lumitics · Monthly leads
LinkedIn, search and thought-leadership demand-gen.
Education
Aureus Academy · Cost per booking
Local search visibility and a tighter enquiry funnel.
E-commerce
HipVan · ROAS
Restructured Meta & Google Shopping with cleaner product feeds.
Healthcare
Doctor Anywhere · Cost per lead
Rebuilt paid search with proper conversion tracking.
Lifestyle
The Paper Bunny · Revenue
Structured testing and creator-led content, at scale.
E-commerce
Hegen · Revenue
Paid social acquisition plus retention and lifetime value.
Healthcare
Homage · Qualified leads
Full-funnel search and social with lead nurturing.
E-commerce
Pazzion · Online sales
Fresh creative, wider search, sharper landing pages.
E-commerce
Sunday Bedding · ROAS
Consolidated campaigns and better conversion paths.
F&B
Ya Kun Kaya Toast · Video views
Heritage brand storytelling across Meta and TikTok.
F&B
Killiney Kopitiam · Reach
Video-led content, awareness ads and creator collaborations.
F&B
The Soup Spoon · ROAS
Performance ads, SEO and checkout optimisation.
F&B
Song Fa Bak Kut Teh · Reach
Video-led content and awareness ads across Meta and TikTok.
F&B
Keng Eng Kee Seafood · Reach
Video-led content and creator collaborations across Meta and TikTok.
F&B
New Ubin Seafood · Reach
Vertical-first video and creator collaborations for a zi char institution.
F&B
Wee Nam Kee Chicken Rice · Reach
Social media management, video content and creator collaborations for a chicken rice institution.
F&B
Swee Choon Tim Sum · Reach
Social media management, video content and creator collaborations for a Jalan Besar dim sum institution.
F&B
Bee Cheng Hiang · ROAS
Performance ads, SEO and conversion work for a heritage bakkwa and festive gifting brand.
F&B
Lim Chee Guan · ROAS
Performance ads, SEO and checkout optimisation for a heritage bakkwa name known for its Chinese New Year queue.
F&B
Mr Bean · ROAS
Performance ads, SEO and checkout optimisation for the soya food and drink chain, turning impulse buying into repeat online orders.
F&B
LiHO TEA · Reach
Video-led social content, awareness ads on Meta and TikTok and creator collaborations for the homegrown bubble tea chain, built around a drinks calendar that turns over every few weeks.
F&B
Awfully Chocolate · ROAS
Performance ads, SEO and checkout optimisation for the all-chocolate cake brand, built around occasion buying so most orders came from first-time customers.
F&B
Creamier · Reach
Continuous video and photo production, awareness ads on Meta and TikTok and creator collaborations for the handcrafted ice cream shop, built around a flavour line-up that keeps rotating.
F&B
Tiong Bahru Bakery · Reach
Continuous video and photo production, awareness ads on Meta and TikTok and creator collaborations for the bakery, built to hold engagement above 2% while reach ran high.
F&B
Common Man Coffee Roasters · Reach
Continuous roastery and café content production, awareness ads on Meta and TikTok and creator collaborations for the specialty coffee roaster, built to hold engagement above 2% while reach ran high.
F&B
PS.Cafe · Reach
Continuous video and photo production, awareness ads on Meta and TikTok and creator collaborations across the all-day café group, built to hold engagement above 2.5% while reach ran high.
F&B
Sunday Folks · Reach
Continuous video and photo production, awareness ads on Meta and TikTok and creator collaborations for a destination dessert café, built to push saves and shares above 4% rather than buy reach cheaply.
F&B
Udders Ice Cream · ROAS
Performance ads across Meta and Google Shopping and Search, SEO, checkout and bundle work for a homegrown ice cream brand, built to lift the basket enough to make frozen delivery pay.
Lifestyle
Love, Bonito · ROAS
Performance ads across Meta and Google Shopping and Search, SEO and conversion work for a homegrown fashion brand, built to close the fit question and grow the basket.
Lifestyle
Beyond The Vines · ROAS
Performance ads across Meta and Google Shopping and Search, SEO, conversion work and lifecycle email for a homegrown lifestyle label, built to win the first order and bring customers back.
Lifestyle
Our Second Nature · ROAS
Performance ads across Meta and Google Shopping and Search, SEO, fit-first conversion work and lifecycle email for a Singapore womenswear label, with more than 30% of customers coming back to buy again.
Lifestyle
The Editor’s Market · ROAS
Performance ads across Meta and Google Shopping and Search, SEO, conversion work and built-in email capture for a homegrown Singapore fashion label, with email capture above 20%.
Lifestyle
Pestle & Mortar Clothing · ROAS
Performance ads across Meta and Google Shopping and Search, SEO and conversion work for a storytelling streetwear label, with new customers making up 60%+ of buyers.
02 How we prove it
Conversion tracking is installed and tested before any spend, so every result is measured against a real business outcome — leads, sales, bookings — not impressions.
Every month you see what we did, what moved, what each result cost and what is next — tied to outcomes you care about, in twenty minutes of reading, not a 47-page PDF.
If a number went the wrong way, it is on page one with an explanation and a fix — not buried on slide 39. Honest reporting is the whole point.
Want the detail behind a number, or a case study from your industry? See what we do or ask us on a proposal call — we will walk you through the real reports.
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