Paid social acquisition plus retention and lifetime value.

Hegen had strong brand loyalty but was leaning heavily on a narrow set of paid campaigns to drive new sales, with limited structure around retaining and re-engaging existing customers — leaving revenue growth capped and acquisition costs creeping up.

Grow revenue by expanding acquisition and getting more value from existing customers, while keeping acquisition efficient.

We expanded paid social acquisition with tighter audience segmentation, then layered in retention campaigns to bring existing customers back, and built lifetime-value initiatives so spend was judged on long-term customer worth, not just the first purchase. Continuous campaign optimisation kept efficiency in check as volume grew.

Revenue up 82% over six months, with a clearer view of the full acquisition funnel.

The team supported our paid media efforts with strong execution and a clear focus on acquisition efficiency. Their work on audience segmentation and campaign optimisation helped us better understand our customer acquisition funnel and improve overall performance.

Hegen · Baby Products