Meta & Instagram Ads
Google Ads catches customers who already know they want something. Facebook and Instagram do the harder, more valuable job: putting your business in front of the right people before they have even thought to search. Done well, Meta advertising creates the demand that every other channel then harvests. See how that played out for New Ubin Seafood, where video-led content and awareness ads across Meta and TikTok reached 800K–1.5M people.
As a Facebook marketing agency in Singapore, we run Meta and Instagram campaigns built on three things most agencies get wrong: creative that actually stops the scroll, targeting precise enough to not waste your budget, and reporting honest enough to tell you when something is not working. One Singapore team, tied into the rest of your marketing.
Pixel-first setup
5 campaign formats
You own the account
Day 1
reach & engagement data
Track record
No inflated case-study claims — just the real, checkable parameters of how a Meta engagement with us runs.
Days
to first reach and engagement data
5
campaign formats, matched to your funnel stage
Low thousands/mo
typical media budget for meaningful testing
$6,000
six-month engagement floor
Selected client results
Old Chang Kee
+65%
online orders
31% lower cost per acquisition · +120% social engagement
Bee Cheng Hiang
4.5×
return on ad spend
+52% e-commerce revenue · +38% returning customers
Noel Gifts
5.1×
return on ad spend
+72% Mother’s Day sales
Creative Technology
3.8×
return on ad spend
+28% online sales · +42% website traffic
Campaign results delivered for these clients. Figures are drawn from the campaigns we ran and reflect those engagements — they are outcomes, not a guarantee of future performance.
01 Why Meta
Two paid channels, two jobs. Meta creates the demand; Google captures it. Here is how they split the funnel between them.
Create demand
Put your business in front of the right people before they ever think to search — building awareness and warming up future buyers.
Awareness & reachRetargeting warm audiencesScroll-stopping creative
Capture demand
Harvest that demand at the exact moment of intent — when someone searches for what you sell and is ready to act.
High-intent searchShopping & remarketing
Singaporeans spend hours a day inside Meta’s apps. Unlike search, where you wait for intent to appear, Meta lets you choose exactly who sees your business and introduce yourself before a competitor does — building awareness and filling the top of your funnel with people who convert later.
The people who visited your site, watched your video or engaged with a post are your warmest audience — and Meta is the most cost-efficient place to bring them back. A good account is a machine for moving strangers to interested to ready-to-buy.
Meta’s auction rewards creative above almost everything else — great targeting cannot save a boring ad. So our Meta work is built around strong creative first: the thumb-stopping image, the hook in the first three seconds, and only then the audiences and budgets behind it.
02 What we run
‘Facebook ads’ is shorthand for a whole family of formats and objectives across Facebook and Instagram. Picking the right combination for where your customer is in their journey is most of the job.
Introduce your brand to precisely defined Singapore audiences who fit your ideal customer but have never heard of you. This is demand creation — the top of the funnel that makes every later click cheaper, because people who already recognise you convert at a far lower cost.
Instant-form and click-to-message campaigns that capture enquiries directly inside Facebook and Instagram, or on your landing page. We build the offer, the form and the follow-up path so the leads are not just cheap, but genuinely qualified — because cheap leads that never close are the most expensive kind.
For e-commerce and considered purchases, conversion campaigns optimise toward the action that makes you money — a purchase, a booking, a qualified enquiry. With the Meta pixel and conversions API set up correctly, the algorithm learns who actually buys and finds you more of them.
The highest-ROI spend in most accounts. We re-engage people who visited your site, watched your videos, or abandoned a cart with tailored messages timed to bring them back. Warm audiences convert far more cheaply than cold ones, and Meta is where they live.
The single biggest lever on Meta performance. We produce scroll-stopping static and video creative built for the feed and Stories — and because our video and content production sits in the same team, the assets your campaigns need do not get stuck waiting on an outside vendor.
Meta works best as one half of a paid pair: it creates the demand, and our Google Ads capture it at the moment of intent. Both feed, and are fed by, your organic social presence — all run by one integrated team.
03 How we work
The order of operations matters as much as the tactics. This is how an account runs, from tracking setup to monthly reporting.
Before a dollar is spent, we install and verify the Meta pixel and conversions API so the algorithm and our reporting both see what actually happens after the click. Without proper tracking, Meta optimises toward the wrong things and you are flying blind. With it, every decision is grounded in real conversions.
We test multiple hooks, formats and angles rather than betting everything on one ‘hero’ ad. The winners get scaled, the losers get cut, and fresh creative is produced before fatigue sets in — because on Meta, the ad that worked last month is already tiring this month.
Lookalikes from your best customers, interest and behaviour targeting for cold reach, and layered retargeting for warm audiences — structured so each stage of the funnel gets the right message at the right cost, with the waste excluded.
What we spent, what it returned, what each lead or sale cost, and what we are changing next — in plain English. Not a screenshot of reach and impressions designed to look impressive while hiding whether you actually made money.
How we compare
Launch campaigns before tracking is verified
Treat creative as an afterthought to targeting
Report on reach and impressions, not outcomes
Run your ads through an account you don’t fully control
Pixel and conversions API verified before a dollar is spent
Creative treated as the main lever, tested continuously
Every report ties to leads, sales and cost per outcome
Your Meta Business account, your ownership, always
04 Who it’s for
01 · Visual products
E-commerce, lifestyle, food, beauty, property — anything that sells on imagery. Meta’s feed is built for it, and strong creative does the heavy lifting.
02 · New launches
A new product, location or brand with no search demand yet. Meta creates the awareness that search cannot capture until people know to look for you.
03 · Full-funnel goals
You want to build a brand, not just harvest the last click. Meta fills the top and middle of the funnel that Google Ads then converts.
If your customers are purely high-intent searchers and you sell something nobody browses for fun, we will tell you Google Ads is the better first dollar. Honest channel advice is part of the proposal.
05 FAQ
Yes — for the right goals. Singaporeans spend a large share of their day inside Facebook and Instagram, which makes Meta unmatched for building awareness, launching products and retargeting. Where it is not the answer is pure bottom-of-funnel intent capture; that is Google Ads territory. The smart approach uses both. We will tell you honestly which deserves your first dollar.
They are the same thing, just newer wording. Meta is the parent company of Facebook and Instagram, and ads are bought and managed through one platform (Meta Ads Manager) that places them across both apps plus Messenger. Most Singapore businesses still say ‘Facebook marketing’, so that is the language we use too — but the campaigns run across the whole Meta family.
It depends on your goals and how competitive your audience is, but meaningful testing and results usually call for a media budget in the low thousands per month — enough for the algorithm to gather data and for us to test creative properly. Spread too thin, the data never stabilises. We recommend a realistic starting budget on the proposal call, and our wider engagements start from $6,000 over six months.
We do — and it is one of our biggest advantages. Because video, photography and content production sit in the same team, we create the scroll-stopping static and video assets your campaigns need without waiting on an outside vendor. If you have existing brand assets we will use them; if not, we produce from scratch.
You do. We build and manage campaigns inside your own Meta Business account, you keep full access and ownership, and the pixel, audiences and learnings stay with you if we ever part ways. We never run your ads through an account you cannot see or keep.
Meta campaigns deliver reach and engagement data within days, with the first weeks acting as a learning phase while the algorithm and our creative testing find what works. Awareness goals show movement quickly; lead and sales goals usually firm up over the first one to two months as the winning creative and audiences emerge. We set realistic expectations per objective in your proposal.
06 Get started
Tell us what you sell and who you want to reach. We will take an honest look at whether Meta fits your goals, what budget would be realistic, and what creative it would take — then put it in a written proposal scoped to your goals, whether or not you go ahead with us.
No obligation, no spam, no 14-email nurture sequence. A human replies within one working day.
