Performance ads, SEO and conversion work that returned 3–4x on ad spend and built a 25%+ repeat-purchase rate for a homegrown Singapore lifestyle label.

A design-led lifestyle label sells on personality — colour, shape, the way a piece fits into someone’s day — and that is exactly the thing performance media finds hardest to carry. The customer who falls for a bag or a piece of clothing on a feed is rarely ready to buy it on the spot. She wants to see it in another colourway, check the size and what actually fits inside, read what other people think, and weigh it against the two other things she already saved. Every one of those steps happens after the click, which means an ad that wins attention can still lose the sale on the product page. The range compounds the problem. Seasonal collections and limited colourways arrive in waves, some drops sell through in days while others linger, and the product feed underneath the advertising has to keep pace or spend drifts onto items that are out of stock or out of season. Meanwhile the auction is crowded: every accessories and apparel brand in the region is bidding for the same broad interests and the same generic searches, so the cost of winning a first-time buyer keeps rising. For a brand in that position, a single order is rarely enough to pay back what it cost to acquire the customer. The economics only work if she comes back — for the next drop, the matching piece, the gift — and most online stores are built to chase the first sale and then let the customer go.

Turn paid media into a channel that pays for itself on the first order and keeps paying afterwards. Success was defined by three measures that were managed together rather than separately. First, a return on ad spend strong enough to justify steadily scaling budget instead of capping it. Second, a store that converted more of the traffic the campaigns were paying for, by answering the colour, size and delivery questions that stall a lifestyle purchase before the customer had to go looking for them. Third, and most important for the long-term economics, a customer base that came back: a meaningful share of buyers returning to purchase again, so that the cost of acquiring each customer was spread across several orders rather than carried by one. Acquisition efficiency, conversion rate and repeat purchase were treated as one system, because a store that converts well and keeps its customers is what makes a healthy ROAS sustainable as spend grows.

We built performance campaigns across Meta and Google Shopping and Search, each given a distinct job. Social carried discovery: new collections, colourways and the everyday-use story put in front of people whose interest had not yet become a search, with creative rotated on the same rhythm as the product drops so it never went stale. Search and Shopping carried the deliberate end of demand — shoppers already looking for the category or the brand by name — where the task is simply to be present and be the most direct route to the product. Because the range moves in waves, feed and campaign structure were maintained as ongoing work rather than a one-off build, grouping products so that spend concentrated on lines that were in stock and converting instead of spreading evenly across the whole catalogue. A retargeting layer ran continuously against product viewers and cart abandoners, answering the colourway, sizing and delivery questions that most often turn a saved item into an abandoned one.

Alongside the paid work we developed SEO for the branded and category searches the label should own outright, so a steady share of high-intent visitors arrived without a media cost attached — the part of the mix that protects the blended return when the auction gets expensive. On the store we reworked the e-commerce and conversion experience: product pages that showed colourways, dimensions and real-life use up front, delivery and exchange terms made clear before checkout rather than discovered at the end, and friction cleared from the bag and payment steps where orders were leaking. Retention was built in from the first visit. Email capture ran through both the site and the campaign journeys, and lifecycle email and retargeting flows brought buyers back for new drops, complementary pieces and gifting moments — the work most directly behind the repeat-purchase rate, and the reason the media budget was buying a customer rather than a single order.

Over six to seven months the campaigns returned 3–4x on ad spend, conversion settled between 2.5% and 3%, and more than 25% of customers came back to buy again — a paid channel that earns back several times its cost and a customer base that keeps returning after the first order.

See the rest of our client work on the case studies page.