Creative-testing framework and audience segmentation.

In a crowded, creative-driven beauty category, Rooki\u0027s acquisition costs were rising as ad fatigue set in and audiences became harder to reach efficiently.

Lower customer acquisition cost while sustaining growth.

We introduced a creative-testing framework to keep fresh, high-performing ads in market, improved audience segmentation to spend where it worked hardest, and optimised conversion-focused landing pages so more of the traffic converted.

Customer acquisition cost down 31% in four months.