Video-first content and awareness campaigns that put a heritage brand in front of millions.

Ya Kun Kaya Toast is one of Singapore’s most recognised heritage F&B names, but strong offline recognition doesn’t automatically translate into reach on today’s video-first platforms. Staying culturally relevant with younger audiences on Meta and TikTok calls for a steady stream of high-quality content and paid amplification — more than an established brand can sustain ad hoc.

Grow brand awareness and reach across Meta and TikTok, build a consistent pipeline of engaging video-led content, and lift engagement with a younger audience — measured in reach, video views and engagement rate rather than direct sales.

We took over day-to-day social media management and set a consistent content calendar and posting cadence. We produced original video, photography and design built around the brand’s heritage and everyday-ritual appeal, then amplified the strongest content with awareness-focused campaigns on Meta and TikTok. Influencer and creator collaborations added authentic, community-driven reach, and we kept refining toward the formats and angles that resonated most.

Over five to six months, the account reached between 500K and 2M+ people, generated more than 2M video views, and sustained an engagement rate above 2% — significantly expanding the brand’s modern social footprint and video-led awareness.