Aureus Academy
Local search visibility and a tighter enquiry funnel.
−35%
Cost per booking
In three months
01
The challenge
As a multi-location music school, Aureus relied on enquiries converting into trial bookings, but local visibility and targeting were uneven, pushing up the cost of each booking.
02
The objective
Reduce cost per booking while keeping enquiry volume healthy across locations.
03
What we did
We improved local search visibility so nearby parents could find the right branch, refined audience targeting to reach families most likely to enrol, and streamlined the enquiry-to-enrolment funnel to reduce drop-off.
04
The result
Cost per booking down 35% in three months.