Google Ads is the most direct line to a customer in marketing: someone types exactly what they need, and your business appears at the moment of intent. But that line is expensive. In Singapore, a single search click can cost anywhere from a dollar and a half to well over six, and in competitive industries far more. Spend it on the wrong keyword, the wrong audience or a weak landing page, and the money is simply gone.
As a Google Ads agency in Singapore, our entire job is to make sure that does not happen. We build campaigns where every click is tracked to an enquiry and every dollar is accounted for in a monthly report you can actually read — no vanity metrics, no mystery spend, no ‘trust us, it’s working’.
01 Why Google Ads
Day 1
Leads can land the day a campaign goes live
5
Campaign formats, matched to the job
100%
Of clicks tracked to a real enquiry
$2k–5k
Typical monthly media budget, SG lead-gen
$0
Hidden spend or markup games
SEO earns demand that already exists; Google Ads captures it instantly. A well-built campaign can put your business in front of high-intent searchers the day it goes live — ideal when you need leads now, are launching something new, or want to test which messages convert.
Every impression, click, call and form submission is trackable — which is exactly why it punishes sloppiness. The same precision that lets a good campaign prove its return lets a bad one quietly burn budget on clicks that never become customers.
Google’s automation will happily spend your entire budget. Making that spend profitable takes a human who watches the search terms, kills the waste, sharpens the targeting, and connects the click to what happens after it. That is the work we do.
02 Campaign types
Google Ads is not one thing. The right mix depends on what you sell and where your customers are in their decision — and choosing well is half the battle.
The core of most accounts. Text ads that appear the instant someone searches for what you offer — the highest-intent traffic on the internet. We research the keywords that signal a ready-to-buy customer, write ads that earn the click, and just as importantly, build the negative-keyword lists that stop you paying for searches that will never convert.
For e-commerce, Shopping ads put your product, price and image directly in the results before the click. The results live or die on your product feed, so we optimise titles, descriptions, pricing signals and imagery — the unglamorous feed work most agencies neglect — so your catalogue competes on more than just the lowest bid.
Image ads across millions of websites and apps in the Google Display Network. Used well, Display builds awareness and feeds the top of your funnel cheaply; used carelessly, it is where budgets go to die on junk placements. We target tightly, exclude the rubbish, and treat Display as demand creation that the rest of the account harvests.
Singapore is one of the heaviest video-consuming markets in the region. YouTube ads let you put a message in front of precisely defined audiences before, during or alongside the content they already watch — ideal for brand-building and for warming up audiences your Search and remarketing campaigns later convert.
Most people do not buy on the first visit. Remarketing brings them back — showing tailored ads to people who visited your site, viewed a product or abandoned a form. It is consistently among the most cost-efficient spend in any account, because you are talking to people who already know you, at the moment they are most likely to return.
Google Ads works hardest when it does not work alone. Paired with our SEO services in Singapore it covers both instant and earned demand, and our Meta ads create the demand that Search later captures — all planned by one integrated team.
03 How we manage
Setting up a campaign is the easy part — anyone can do it, and Google makes it dangerously simple. Making it profitable, month after month, is the real work.
Proper conversion tracking is installed and tested first — calls, form fills, purchases, the actions that actually matter to your business. Without it, every ‘result’ is a guess. With it, every decision afterward is grounded in what is genuinely making you money, not what merely looks busy.
A perfect ad pointed at a weak landing page wastes money. So we audit the entire path from click to enquiry — ad copy, landing page, form design — and tell you honestly when the problem is the page, not the campaign. Most agencies stop at the click because the click is all they get paid for. We do not.
Search terms, bids, audiences and negative keywords are reviewed regularly, not set-and-forgotten. The waste — the irrelevant clicks, the underperforming keywords, the placements draining budget — gets cut without sentiment, so more of your spend goes to the clicks that convert.
What we spent, what it returned, what each lead cost, and what we are changing next. Twenty minutes to read, tied to business outcomes — not a wall of impressions designed to look impressive while saying nothing.
04 Transparency
The Google Ads account we manage belongs to you — not us. You keep full access and ownership, you can see exactly what is spent and where, and if we ever part ways, the account, the history and the learnings stay with you. That is not the industry norm, and it should be.
We do not bury our fee inside an inflated media spend or hide it in a ‘managed budget’ you cannot inspect. Your media spend goes to Google; our management fee is separate, clear and agreed up front. You will always know which dollars bought clicks and which paid for the work that made those clicks profitable.
Media spend
Goes straight to Google. You see every dollar.
Management fee
Separate, flat and agreed before we start.
You own the account and all its history
Full access and visibility into every dollar
Media spend and management fee kept separate
Learnings stay with you if we part ways
For a sense of the wider market before we talk, our cost guides explain how Google Ads budgets and management fees typically work in Singapore — written from real data, not a sales page.
05 Who it’s for
01 · Speed
SEO is building but you cannot wait months. Google Ads delivers qualified enquiries from week one while the slower channels mature.
02 · ROI
Professional services, B2B, healthcare, finance — where one converted lead is worth far more than the cost of the clicks to win it.
03 · ROAS
Shopping and remarketing turn product searches and abandoned carts into tracked, profitable sales with clear return on ad spend.
Not sure Google Ads is the right channel for you? Good — that is the question the proposal call answers. If a different channel suits you better, we will say so.
06 FAQ
It depends on your industry’s click costs and how many leads you need, but for competitive lead generation most Singapore businesses need a media budget of around $2,000 to $5,000 a month for meaningful results — separate from management fees and GST. We recommend a starting budget based on your actual cost-per-click and goals during the proposal call, rather than guessing. Our wider engagements start from $6,000 over six months.
Ad spend (media spend) is the money that goes directly to Google to buy clicks. The management fee is what you pay the agency to plan, build, optimise and report on the campaigns. In Singapore, management is commonly charged as a percentage of spend or a flat monthly fee, and GST applies to both. We keep the two completely separate and transparent — you always know which is which.
Faster than almost any other channel. Campaigns can generate clicks and data within days of launch, and meaningful lead flow typically within the first few weeks. That said, the first weeks are partly a learning phase — gathering conversion data so we can optimise toward what actually converts. Performance usually improves steadily from there as the waste is cut and the winners are scaled.
You do, always. We build and manage the account under your ownership, you retain full access and visibility throughout, and if we ever stop working together, the account and all its history stay with you. We never hold your account, data or learnings hostage — and you should be wary of any agency that does.
No honest agency guarantees exact lead numbers, because outcomes depend on your budget, your offer, your landing page and your competition — not the agency alone. What we commit to is disciplined management, full transparency, and honest reporting against agreed targets. We will give you a realistic projection based on your numbers, and tell you early if the maths does not work.
Often, yes — and it is one of the most common reasons businesses come to us. Underperforming accounts usually share the same faults: no real conversion tracking, no negative keywords, ads pointed at weak landing pages, and budget bleeding into irrelevant search terms. We start with an audit that tells you honestly what is wrong and what is recoverable before you commit to anything.
Usually both, in sequence. Google Ads gives you leads and data immediately; SEO builds cheaper, compounding traffic over time. The smart play for most Singapore businesses is to use Ads to generate cash flow and learn which keywords convert, then feed those insights into an SEO programme that lowers your cost per lead over the long run. Because we run both under one roof, that hand-off actually happens instead of getting lost between vendors.
07 Get started
Tell us what you sell and what a customer is worth to you. We will take an honest look at whether Google Ads fits, what budget would be realistic, and how quickly you could expect results — then put it in a written proposal scoped to your goals, whether or not you go ahead with us.
No obligation, no spam, no 14-email nurture sequence. A human replies within one working day.
