Rebuilt paid search with proper conversion tracking.

Doctor Anywhere was acquiring leads through paid search, but rising costs and imperfect tracking made it hard to know which keywords and campaigns were genuinely producing quality patients versus simply spending budget.

Lower cost per lead without sacrificing lead quality, and make performance measurable enough to scale with confidence.

We rebuilt the paid search campaigns from the structure up, improved conversion tracking so every lead could be traced to its source, and concentrated spend on high-intent healthcare keywords — cutting the waste that was inflating cost per lead.

Cost per lead down 42% in four months, with maintained lead quality and a clearer path to scale.

The team helped improve the efficiency of our paid acquisition efforts through better targeting, tracking improvements, and ongoing optimisation. Their structured approach made it easier to scale campaigns while maintaining lead quality.

Doctor Anywhere · Healthtech