Plain-English marketing, for people who want it to actually work

Last updated 11 September 2026 — by Adrian Tan, SDM. Marketing guidance, not legal advice. The Tobacco and Vaporisers Control Act 1993

Last updated 10 September 2026 — by Adrian Tan, SDM. Marketing guidance, not legal advice, and certainly not advice on professional conduct.

Last updated 10 September 2026 — by Adrian Tan, SDM. Marketing guidance, not legal advice. Whether a particular vehicle falls within the

Last updated 10 September 2026 — by Adrian Tan, SDM. Marketing guidance, not legal advice. Whether a particular business is a moneylender,

Since 1 July 2026 Singapore ad creative for aircons, fridges, TVs and more must show the Energy Label. What changed, who is liable, and the $10,000 penalties.

Singapore caps charity fundraising expenses at 30% of receipts, and an overseas cause needs a permit 30 days ahead. The rules that govern your appeal and your ads.

In Singapore, advertising a trip can itself require a travel agent licence. The four particulars every travel ad must carry, and the one ad offence STB cannot compound.

Singapore bans multi-level referral schemes outright, with a $200,000 fine. The three-limb test, the eight-condition safe harbour, and where reward design breaks.

Singapore’s Food Regulations import the label rulebook straight into your advertising. The five permitted health claims, the 2026 free-from ban, and Nutri-Grade.

Singapore PEIs face a reversed burden of proof in advertising: leave out a prescribed particular and the whole ad is presumed misleading. Here is the full list.