The SDM Blog
Honest guides on SEO, paid ads, social and web — written by the team that runs them for Singapore businesses every day. No jargon, no fluff, no gated PDFs.
How Google Ads budgets really work in 2026 for Singapore SMEs: the daily-average and 2x rules, the 30.4x monthly cap, how much to budget, GST, and a worked example.
How to structure a Google Ads account in 2026 for Singapore SMEs: the four levels, splitting campaigns, STAGs vs SKAGs, sensible counts and a worked example.
How YouTube ads work for Singapore businesses in 2026: ad formats, the shift to Demand Gen, real SGD costs, targeting, and how to run video that converts.
How Google Shopping works in Singapore in 2026: Merchant Center Next, product feeds, Standard Shopping vs Performance Max, real costs, setup and mistakes.
A decade ago, running Google Ads meant sitting in the account adjusting bids by hand — nudging a keyword up 20 cents
Most Singapore advertisers obsess over which keywords to bid on. Far fewer spend any time on the keywords they should be blocking
Two Singapore business owners can bid on the exact same keyword, spend the same budget, and end up with completely different results
What Google Ads Quality Score is, why it decides how much you pay per click, and how to improve it in 2026 – without the jargon, for Singapore advertisers.
Search, Shopping, Performance Max, Demand Gen, Video and Display – what each Google Ads campaign type does and when to use it, for Singapore SMEs in 2026.
What Performance Max is, how it works, when it is worth running for Singapore SMEs in 2026, and the pitfalls to avoid – explained simply with no jargon.