The SDM Blog
Honest guides on SEO, paid ads, social and web — written by the team that runs them for Singapore businesses every day. No jargon, no fluff, no gated PDFs.
Every Singapore advertiser arrives at this question sooner or later, usually about six weeks into a Google Ads account, when someone notices
F&B has the cheapest clicks on Google and a sharply falling conversion rate. How Singapore restaurants should structure search, defend brand terms against delivery aggregators, and stay Nutri-Grade compliant.
CEA requires five particulars in every online advertisement. A responsive search ad headline holds thirty characters. Here is how to reconcile them.
Last updated: 26 August 2026. Written by Adrian Tan, Singapore Digital Marketing (SDM). There is a Google Ads setting that, from September
How Google Ads budgets really work in 2026 for Singapore SMEs: the daily-average and 2x rules, the 30.4x monthly cap, how much to budget, GST, and a worked example.
How to structure a Google Ads account in 2026 for Singapore SMEs: the four levels, splitting campaigns, STAGs vs SKAGs, sensible counts and a worked example.
How YouTube ads work for Singapore businesses in 2026: ad formats, the shift to Demand Gen, real SGD costs, targeting, and how to run video that converts.
How Google Shopping works in Singapore in 2026: Merchant Center Next, product feeds, Standard Shopping vs Performance Max, real costs, setup and mistakes.
A decade ago, running Google Ads meant sitting in the account adjusting bids by hand — nudging a keyword up 20 cents
Most Singapore advertisers obsess over which keywords to bid on. Far fewer spend any time on the keywords they should be blocking