The SDM Blog
Honest guides on SEO, paid ads, social and web — written by the team that runs them for Singapore businesses every day. No jargon, no fluff, no gated PDFs.
A 2026 guide to Meta ad formats and placements for Singapore advertisers – image, video, carousel, collection, Reels, Advantage+ and Threads, with specs.
How to write Facebook ad copy that converts in Singapore. Current Meta character limits, policy traps, GST and SCAP rules, plus worked local ad examples.
CBO vs ABO for Singapore Meta advertisers in 2026: when to test with ABO, scale with CBO, the learning phase, and structuring campaigns on an SME budget.
How to set up the Meta Pixel and Conversions API in Singapore in 2026: the dataset change, deduplication, Event Match Quality and PDPA-compliant consent.
Set up your Meta Business Portfolio in Singapore the right way in 2026: assets, ad account settings, security, agency access, domain verification and GST.
Real 2026 Singapore Meta ad benchmarks: CPM, CPC and cost per lead, Instagram vs Facebook, the seasonal timing quirk, and what to budget including GST.
How Meta (Facebook and Instagram) ads work for Singapore businesses in 2026: the auction, targeting, creative, formats, costs and lowering your cost per lead.
How Google Ads budgets really work in 2026 for Singapore SMEs: the daily-average and 2x rules, the 30.4x monthly cap, how much to budget, GST, and a worked example.
How to structure a Google Ads account in 2026 for Singapore SMEs: the four levels, splitting campaigns, STAGs vs SKAGs, sensible counts and a worked example.
How YouTube ads work for Singapore businesses in 2026: ad formats, the shift to Demand Gen, real SGD costs, targeting, and how to run video that converts.