The SDM Blog
Honest guides on SEO, paid ads, social and web — written by the team that runs them for Singapore businesses every day. No jargon, no fluff, no gated PDFs.
Since 1 Dec 2025, SkillsFuture training providers cannot let agencies run their marketing. The banned words, the fee rules, the incentive ban and the penalties.
Ads for taps, cisterns, washing machines and dishwashers in Singapore must show PUB’s Water Efficiency Label. What each ad format needs, who it covers and the fines.
Who may call themselves an architect, engineer or public accountant in Singapore, what their ads may claim, and why design and renovation firms get caught out.
Singapore has no single alcohol advertising law, but licences, the online age-18 rules, the ASAS code and platform policies all bite. What liquor ads can and cannot do.
Every Singapore new-launch ad must carry five particulars under the Housing Developers Rules. The required details, show-unit rules, pre-launch limits and penalties.
MAS’s digital advertising guidelines took effect on 25 March 2026. What insurance ads and agents’ social posts must say, the PPF wording, ILP rules and fines.
Concerts, roadshows and brand activations in Singapore need the right licence, and IMDA ratings must appear in every ad. The rules, timelines and a publicity checklist.
TCM clinics in Singapore cannot claim to treat conditions, use testimonials or post treatment photos. The Healthcare Services Act, TCM Board code and title rules for marketers.
Gyms, salons and wedding firms selling prepaid packages in Singapore face CPFTA unfair-practice rules, CCS action and a live government review. What your ads and sales scripts must avoid.
Optical shops in Singapore cannot use testimonials, superlatives or fear appeals in ads, and contact lenses cannot be sold online. The OOB, HSA and marketplace rules explained.