The Maintenance of Racial Harmony Act 2025: What It Means for Ads and Brand Content in Singapore
Singapore’s Maintenance of Racial Harmony Act took effect on 15 Sep 2026. What restraining orders and the new race offences mean for ads, brand posts and agencies.
Infant Formula Marketing in Singapore: What the Food Regulations and the SIFECS Code Allow Online
In Singapore, formula for babies under 12 months cannot carry health claims, baby images or breast-milk comparisons in any ad. What reg 254 and the SIFECS Code allow.
Beyond The Vines — ROAS 3–4x
Beyond The Vines — ROAS 3–4x over six to seven months, conversion 2.5–3%, repeat purchase rate 25%+.
Product Claims in Singapore: What the Trade Descriptions Act Means for Listings, Ads and the SAFETY Mark
Every product listing and ad in Singapore is a trade description. What the 1975 Act prohibits, why agencies can be liable too, and the SAFETY Mark rule for online sellers.