Performance ads, SEO and conversion work that returned 4–5x on ad spend for In Good Company, with add-to-cart rate up 15%.

In Good Company is a contemporary fashion label built on considered design — clean cuts, quality fabrics and pieces meant to be worn season after season. That positioning is a strength in store, where a shopper can feel the fabric and try the fit, but it is harder to carry online. A considered piece at a considered price asks more of a first-time visitor than an impulse buy does: they need to trust the fit, understand the fabric and see why the garment is worth it before they will add it to the cart. Paid media for a label like this also faces a crowded auction, with local designers, regional marketplaces and global fast-fashion brands all bidding for the same style audiences, and fast fashion can always undercut on price. Without a structured approach, ad spend drifts toward cheap clicks from browsers who admire the product but never commit, and the store pays for traffic that stalls between the product page and the cart.

Turn online interest into profitable sales. Success was defined in sales terms: a return on ad spend strong enough to justify scaling budget; a store that converted a healthy share of the visitors the campaigns paid for; and a clear lift in the number of shoppers adding pieces to their cart, because for a considered-purchase label the add-to-cart step is where browsing turns into buying intent. The three were planned together — campaigns bring the right shoppers in, the product page persuades them to commit to a piece, and the checkout turns that commitment into an order.

We ran performance campaigns across Meta and Google Shopping and Search, each with a defined role. Meta carried prospecting, with creative that showed the pieces worn and in motion and put fabric, cut and styling front and centre, so a new shopper understood the quality before clicking through. Shopping and Search captured demand already in the market: shoppers searching for the label by name, and for the categories and silhouettes it is known for. The product feed was kept clean and current, so spend followed the pieces and sizes that were in stock and selling. Retargeting ran against product viewers and cart abandoners, bringing back shoppers who had shown clear interest in a specific piece but not yet committed.

Alongside the paid work we built out SEO for the branded and category searches the label should own, giving shoppers a route in with no media cost attached. On site, we worked through website and conversion optimisation aimed squarely at the product page: clearer sizing and fit guidance, fabric and care details surfaced up front, imagery that answered the questions a shopper would otherwise ask in store, delivery and exchange terms made visible early, and friction removed from the add-to-cart and checkout flow. Email capture and lifecycle sequences, paired with retargeting, kept interested shoppers engaged until they were ready to buy.

Over six to seven months the campaigns returned 4–5x on ad spend, the store converted between 3% and 3.5% of visitors, and the add-to-cart rate rose by 15% — more shoppers committing to a piece, and more of them completing the order.

See the rest of our client work on the case studies page.