Structured testing and creator-led content, at scale.

A design-led lifestyle brand with a loyal following, The Paper Bunny needed its paid social to work as hard as its product — but campaigns were inconsistent, and creative was not being tested systematically, so budget efficiency varied month to month.

Scale revenue through paid channels while making creative and budget decisions more deliberate and repeatable.

We scaled performance marketing with a structured campaign and testing framework, introduced creator-led content to keep the feed fresh and on-brand, and worked on checkout conversion so more of the traffic we drove actually completed a purchase.

Revenue up 74% over seven months, with more consistent campaign performance and better use of budget.

We appreciated the structured approach to campaign management and testing. The team helped refine our paid social strategy through consistent optimisation and creative iteration, leading to improved campaign performance and better use of budget.

The Paper Bunny · Lifestyle & Accessories