Digital Marketing Grants in Singapore: PSG, EDG, MRA and EDGE (2026)

Last updated: 26 August 2026. Written by Adrian Tan, Singapore Digital Marketing (SDM).

“I heard there’s a grant that pays for marketing.” We hear that sentence most weeks, and it is almost always followed by an assumption that the grant covers Google Ads spend. It does not. But the grants are real, they are generous, and 2026 is the year the whole framework changes – so knowing precisely what is claimable is worth more than usual right now.

This guide covers the three schemes that actually touch digital marketing – PSG, EDG and MRA – with the current support levels, eligibility tests and processing times taken from Enterprise Singapore’s own pages. It then covers EDGE, the consolidated scheme announced at Budget 2026, and what it means for a project you are scoping today.

One thing to say plainly before anything else, because it saves people money: no Singapore grant reimburses your advertising budget, and no vendor can apply for a grant on your behalf. Everything else follows from those two facts.

The short answer

The crucial distinction: PSG funds a pre-scoped solution you buy from a pre-approved vendor. EDG funds a bespoke project. MRA funds going overseas. Not one of them writes you a cheque for media spend.

PSG: the one most SMEs mean

PSG is the grant people are usually picturing. It supports the adoption of pre-approved IT solutions and equipment, plus related consultancy, from vendors whose specific solutions have been assessed and listed.

The numbers

Enterprise Singapore states PSG supports up to 50% of eligible costs, to a maximum of S$30,000 for local SMEs. To qualify, your business must be:

• registered and operating in Singapore;
• at least 30% locally owned, held directly or indirectly by Singaporeans or Singapore PRs;
• within SME size – group annual sales turnover not exceeding S$100 million, or group employment not exceeding 200; and
• deploying the solution in Singapore.

Charities, Institutions of a Public Character, religious organisations, voluntary welfare organisations, government agencies and societies are excluded. And the rule that catches the most people: you must not have made any payment, or any form of deposit, before applying. A signed contract and a paid deposit is how an otherwise perfect application gets rejected.

Where digital marketing actually fits

The marketing-relevant PSG categories are, in practice, website development, e-commerce solutions, and pre-scoped digital marketing packages from IMDA-assessed vendors. If your requirement is a new lead-generating website or an online store, PSG is usually the most direct route to co-funding, and our breakdown of what a website costs in Singapore is a useful sanity-check on any quotation before it goes into an application.

What PSG does not cover, and this is the single most common misunderstanding:

• Your ad spend. Google Ads and Meta ads budget is media expenditure, not a solution. It is not claimable under PSG, and no wording on a quotation makes it so.
• Open-ended monthly retainers that are not part of an approved, pre-scoped solution package.
• Anything you have already paid for. Retrospective applications are not supported.

Think of it this way: PSG helps you build the asset or adopt the tool. It does not bankroll the media that runs through it afterwards. That distinction is the whole grant in one sentence.

The eight steps, and how long each takes

Enterprise Singapore sets out the process, and the timings are worth planning around rather than discovering:

1. Identify the solution on the GoBusiness Gov Assist PSG Solution Directory. Pre-approval attaches to a specific solution from a specific vendor, not to a company – so search the exact solution, not just the vendor name.
2. Get the vendor’s quotation for that listed solution.
3. Prepare your documents – ACRA information, financial statements where required, and the quotation.
4. Apply on the Business Grants Portal with Corppass, before any payment or deposit.
5. Receive the Letter of Offer – typically about six weeks from a complete application.
6. Deploy the solution, with a minimum 30-day deployment period.
7. Submit your claim with invoices and proof of payment.
8. Disbursement – roughly 14 working days, via PayNow Corporate.

Read end to end, that is a two-to-three-month cycle before cash comes back. If your plan assumes the grant reduces your invoice at the point of purchase, it does not: you pay in full and are reimbursed later.

EDG: for strategy, not tools

EDG funds bespoke projects rather than off-the-shelf adoption, across three categories: Core Capabilities (business strategy, financial management, human capital, service excellence, and brand and marketing development), Innovation and Productivity (automation, process redesign, product development) and Market Access (overseas expansion pilots and standards adoption).

For marketing, the relevant home is brand and marketing development inside Core Capabilities – structured work on positioning, brand strategy or building an internal marketing capability, with a defined scope and measurable outcomes. Support is up to 50% of eligible costs for SMEs, and up to 70% for sustainability-related projects. Eligible costs cover third-party consultancy fees, software and equipment, and internal manpower.

Two things to hold onto. First, eligibility drops the SME size test that PSG applies – EDG requires a business registered and operating in Singapore, with at least 30% local equity, and financially ready to complete the project. Second, and more important for marketing: Enterprise Singapore explicitly names marketing collaterals among EDG’s excluded costs, alongside standalone IP registration, regulatory compliance, employee incentives and conventional off-the-shelf purchases. So EDG can fund the thinking – a positioning project, a marketing capability build – and will not fund the artwork that comes out of it.

Processing is approximately 8 to 12 weeks for a complete application, and claims are reimbursed after deliverables are met.

PSG or EDG, in one line: reach for PSG when you are adopting a defined solution; reach for EDG when you are funding a bespoke strategy or capability project.

MRA: the one that genuinely funds marketing

MRA is the exception to almost everything above, and it is under-used by Singapore SMEs with export ambitions.

It supports SMEs entering a new overseas market, across three pillars with their own sub-caps: overseas market promotion (capped at S$20,000), overseas business development (S$50,000) and overseas market set-up (S$30,000), to a total of S$100,000 per company per new market.

The promotion pillar is the one marketers should read twice. Enterprise Singapore lists eligible activities including launching a marketing or PR campaign, in-store promotions, road shows, pop-up stores and developing social media presence. That is genuine marketing activity, co-funded – as long as it is aimed at a market you are new to.

And from 1 April 2026, support for SMEs rose to 70%, with the S$100,000 cap extended, running through to 31 March 2029. From the second half of 2026, non-SMEs become eligible for up to 50%.

The eligibility tests that decide most applications:

• registered and operating in Singapore, with at least 30% local equity;
• new to the target market – annual sales there not exceeding S$100,000 in each of the preceding three years;
• group annual sales turnover not exceeding S$100 million, or group employment not exceeding 200; and
• the project must run no longer than 12 months.

Processing is again roughly 8 to 12 weeks. If your marketing is purely domestic, MRA is not your grant. If Malaysia, Indonesia or wider Southeast Asia is on the plan for next year, it is the most valuable line in this article.

EDGE: what changes, and what to do about it now

At Budget 2026, the government announced EDGE, which combines Market Readiness Assistance, the Productivity Solutions Grant and the Enterprise Development Grant into a single scheme. Enterprise Singapore states the scheme will be available to all Singapore businesses, including non-SMEs – a genuine widening, since PSG and MRA both currently carry SME size tests.

The practical guidance from Enterprise Singapore is unambiguous: while EDGE is being rolled out, businesses can continue applying for EDG, MRA and PSG through the Business Grants Portal. So a project you are scoping this month proceeds under the existing schemes.

Budget 2026 carried several other measures worth knowing if you are planning spend:

• Global Innovation Alliance support rises to 70% for SMEs and 50% for non-SMEs, from 1 April 2026 to 31 March 2029.
• Enterprise Financing Scheme – the maximum facility per borrower group rises to S$50 million from 1 April 2026.
• Champions of AI, a new programme backing companies pursuing comprehensive AI-driven business transformation.

Alongside these, the Enterprise Compute Initiative – S$150 million set aside at Budget 2025 – offers cloud credits and consultancy support for AI adoption projects. It is not a marketing grant, but if your project genuinely involves building an AI capability rather than buying an AI tool, it is the right door to knock on.

The honest advice for the next few months: do not wait for EDGE. The existing schemes remain open, and a project deferred to “when the new grant lands” is a project that loses two quarters of results. Confirm the current scheme on the official portals at the point you apply, and proceed.

A worked example

Take a Singapore SME – 18 staff, S$4 million turnover, 100% local equity – that wants a new e-commerce site and a full-funnel marketing programme, and is also planning a Malaysia launch next year. Here is how a realistic year splits.

Two things fall out of that table. The foundations are heavily co-funded and the ongoing work is not, which is exactly the right way round – the ongoing work is the part that compounds, and it should be justified by its own return rather than by a subsidy. And the MRA promotion sub-cap binds before the headline cap does: 70% of S$28,000 is S$19,600, comfortably inside the S$20,000 promotion limit, but a S$40,000 campaign would hit that ceiling long before the S$100,000 total.

Which brings up the number that should actually drive the decision. A grant changes what a project costs; it does not change whether the project works. Before committing to any of this, get a working handle on your customer acquisition cost – and if you are weighing organic against paid, our note on whether SEO is worth it in Singapore covers the payback maths. Co-funding a project with a bad unit economic just means losing money at half price.

The five mistakes that cost SMEs the money

1. Paying a deposit before applying. The most common single cause of rejection, and completely unrecoverable. Enterprise Singapore is explicit that the applicant must not have made payment or any form of deposit before applying.
2. Assuming a vendor’s pre-approval covers everything the vendor sells. Pre-approval attaches to a specific solution. Search the exact solution in the GoBusiness directory and confirm it matches the quotation line by line.
3. Paying someone to “get you the grant”. You apply and manage the grant yourself on the Business Grants Portal. Third parties cannot apply on your behalf. Anyone charging a success fee to file it for you is selling you something you must do yourself anyway – and it is a signal about the rest of their offer. Our guide to choosing a digital marketing agency in Singapore covers what else to check.
4. Retro-fitting a grant onto a signed contract. Scope the project around what is claimable at the start. Deciding you want a grant after signing almost never works.
5. Budgeting as though the grant reduces the invoice. It does not. You pay in full, deploy for at least 30 days, claim, and are reimbursed – two to three months later on PSG, longer on EDG and MRA. Plan the cashflow accordingly.

Where this leaves your marketing budget

Used well, grants meaningfully lower the cost of the foundations: a proper website, an e-commerce store, a brand strategy, the software layer underneath it all. What they will not do is subsidise the ongoing work that generates leads month after month – and that is the right design. A government scheme exists to help you adopt a capability, not to permanently underwrite your media buying.

So the sensible sequence is: fund the asset with a grant, then invest your own budget in the marketing that compounds on top of it. Compare any quotation against published market ranges before it goes into an application – our breakdowns of SEO cost, Google Ads cost and social media cost exist for exactly that. A quotation inflated to soak up the cap is not a bargain; it is a 50% discount on a price you should not have paid.

Planning grant-supported marketing foundations? SDM is a pre-approved PSG vendor, so eligible SMEs can have the solutions we deliver co-funded at up to 50%. You apply and manage the grant yourself on the Business Grants Portal; we provide the quotation, deliver the solution, and help you scope what is genuinely claimable before you commit. Talk to us about your plan, see what we build in our case studies, or start with web design and e-commerce.

Frequently asked questions

Is there a government grant for digital marketing in Singapore?
Yes, but indirectly. PSG co-funds pre-approved digital solutions such as websites, e-commerce platforms and pre-scoped digital marketing packages, at up to 50% capped at S$30,000. EDG funds bespoke brand and marketing strategy projects at up to 50% for SMEs. MRA funds overseas market promotion at up to 70% from 1 April 2026, capped at S$100,000 per new market. None of them reimburses ongoing advertising spend.

Does PSG cover Google Ads or Facebook ad spend?
No. PSG funds the adoption of a pre-approved solution – a website, an e-commerce platform, listed software – not your media budget or an open-ended management retainer. Media spend is not a solution and no wording on a quotation makes it claimable. Budget for advertising as an ordinary operating cost.

How much does PSG cover, and who qualifies?
Up to 50% of eligible costs, capped at S$30,000. You must be registered and operating in Singapore, have at least 30% local equity held by Singaporeans or PRs, have group annual sales turnover not exceeding S$100 million or group employment not exceeding 200, and use the solution in Singapore. Charities, IPCs, religious organisations, VWOs, government agencies and societies are excluded, and you must not have paid anything – including a deposit – before applying.

Can I use a grant for marketing in an overseas market?
Yes, and this is the one scheme that genuinely funds marketing activity. MRA’s overseas market promotion pillar covers launching a marketing or PR campaign, in-store promotions, road shows, pop-up stores and developing social media presence, capped at S$20,000 within a S$100,000 total per new market. You must be new to that market, with annual sales there not exceeding S$100,000 in each of the preceding three years.

What is the EDGE grant and should I wait for it?
EDGE was announced at Budget 2026 and combines MRA, PSG and EDG into a single scheme available to all Singapore businesses, including non-SMEs. Enterprise Singapore says businesses can continue applying for EDG, MRA and PSG through the Business Grants Portal while EDGE is rolled out, so there is no reason to defer a project. Confirm the current scheme on the official portals at the point you apply.

Can my agency apply for the grant on my behalf?
No. You apply and manage the grant yourself through the Business Grants Portal using Corppass. A vendor supplies the quotation and delivers the solution; the application stays with you. Anyone offering to file it for you, particularly for a success fee, is charging for something you have to do yourself.