Song Fa Bak Kut Teh — 1.5–2.5M Reach

The challenge. Song Fa has been serving Teochew-style bak kut teh since 1969, when the founder ran a single pushcart, and the name is familiar enough in Singapore that most people can picture the bowl before they picture the shopfront. Familiarity is not the same as attention. The audience deciding where to eat now scrolls […]

The Soup Spoon — ROAS 3–4x

The challenge. The Soup Spoon built its name on daily comfort food served across mall and office-belt outlets, and later extended into packaged soups, stocks and sauces customers order for the home. Those are two different buying habits. Someone who queues for a bowl at lunch does not automatically become someone who fills an online […]

Old Chang Kee — ROAS 4–5x

The challenge. Old Chang Kee is one of the most recognisable names in Singapore snacking, with a counter in almost every mall and MRT station. That familiarity does not carry across to online ordering on its own. Customers who would happily buy at a kiosk still need a reason to order ahead or in bulk […]

Killiney Kopitiam — 1.5–2.5M Reach

The challenge. Killiney Kopitiam has been part of Singapore’s coffee-shop culture since 1919, and the name still carries real weight offline across a wide outlet and retail footprint. Attention, though, has moved to short-form video, where a heritage brand competes with a constant feed of new F&B content. Holding that space needs a reliable publishing […]

Ya Kun Kaya Toast — 2M+ Video Views

The challenge. Ya Kun Kaya Toast is one of Singapore’s most recognised heritage F&B names, but strong offline recognition doesn’t automatically translate into reach on today’s video-first platforms. Staying culturally relevant with younger audiences on Meta and TikTok calls for a steady stream of high-quality content and paid amplification — more than an established brand […]