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Day: September 7, 2026

Referral and Affiliate Programme Rules in Singapore: Staying the Right Side of the Pyramid Selling Act

Close-up of a smartphone screen on a desk, the device a customer would use to share a referral code

Singapore bans multi-level referral schemes outright, with a $200,000 fine. The three-limb test, the eight-condition safe harbour, and where reward design breaks.

Food Advertising Claims in Singapore: What You Can Legally Say About Food

Jars of spelt flakes and oats, the kind of wholegrain food whose fibre and nutrient claims are regulated in Singapore

Singapore’s Food Regulations import the label rulebook straight into your advertising. The five permitted health claims, the 2026 free-from ban, and Nutri-Grade.

Udders Ice Cream — ROAS 3–4x

Udders Ice Cream — ROAS 3–4x over five to six months, order conversion 2.5–3%, average order value up 10–15%.

Private Education Advertising Rules in Singapore: What a PEI Can and Cannot Say

Classroom building on a college campus, illustrating the premises a private education institution must accurately represent in its advertising

Singapore PEIs face a reversed burden of proof in advertising: leave out a prescribed particular and the whole ad is presumed misleading. Here is the full list.

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