NRIC Numbers in Singapore Marketing: What Has to Change Before 31 December 2026
“Can I have the last four digits of your IC?” is probably the most-repeated sentence in Singapore retail. It unlocks a loyalty account at the till, confirms a name on an event guest list, releases a prize at a redemption counter, and opens a password-protected statement in an email attachment. On 1 January 2027, the […]
Brand Impersonation and Fake Reviews in Singapore: What the Law Actually Gives You Right Now
A fake Instagram account using your logo is running a “clearance sale” and taking deposits. A cloned Facebook page is answering your customers’ enquiries. A one-star review appears from someone who has never been through your door. Somewhere in your inbox is a screenshot from a customer asking whether the account is really you. Since […]
PS.Cafe — 800K–1.5M Reach
PS.Cafe — 800K–1.5M people reached over five to six months.
WhatsApp Marketing in Singapore: The Two Laws That Apply, and What Each One Actually Requires
Almost every Singapore business with a WhatsApp list has, at some point, sent the blast — a promotion, a new opening, a “we miss you” to everyone who ever left a number at the counter. It usually goes out on the assumption that WhatsApp is friendlier and more forgiving than SMS or email, closer to […]