In-House Marketing vs Agency in Singapore: The Real Cost
Last updated: 25 August 2026. Written by Adrian Tan, Singapore Digital Marketing (SDM). “Should we just hire someone instead?” is the most reasonable question a Singapore SME can ask an agency, and most agencies answer it badly. The honest answer is that it depends on two numbers — how much marketing activity you actually need, […]
How to Choose a Digital Marketing Agency in Singapore
Last updated: 25 August 2026. Written by Adrian Tan, Singapore Digital Marketing (SDM). Choosing a digital marketing agency in Singapore is mostly an exercise in avoiding the wrong one. The market is crowded, three quotes for “the same” scope will arrive at three different prices with three different definitions of what is included, and the […]
Awfully Chocolate — ROAS 3–4x
Awfully Chocolate — ROAS 3–4x over five to six months, order conversion 2.5–3%, new customers more than 60% of orders.
Photography vs Graphics vs Video: Choosing Formats in Singapore
Last updated: 25 August 2026. Written by Adrian Tan, Singapore Digital Marketing (SDM). Every content budget in Singapore eventually runs into the same argument. Someone wants a video because video performs. Someone else points out that the last video cost five figures and got used twice. The designer says they could produce forty static graphics […]