How to Write a Video Script: Structure, Timing and Approvals in Singapore
Last updated: 19 August 2026. Written by Adrian Tan, Singapore Digital Marketing (SDM). Two things kill video scripts, and neither of them is writing quality. The first is arithmetic: someone writes 400 words for a 90-second film, and 400 words takes closer to three minutes to say. The second is process: the script goes to […]
Customer Testimonial Videos in Singapore: How to Get Real Ones Made
Last updated: 19 August 2026. Written by Adrian Tan, Singapore Digital Marketing (SDM). Almost every bad testimonial video fails in the same place: the customer says the company is “very professional” and “always responsive”, and the viewer believes none of it. Not because the customer is lying — they usually mean it — but because […]
Event Videography in Singapore: Crew, Costs and What Actually Gets Used
Last updated: 19 August 2026. Written by Adrian Tan, Singapore Digital Marketing (SDM). One thing separates event videography from every other kind of video work, and almost every problem on this page traces back to it: there is no second take. A product film that comes out badly gets reshot next Tuesday. A conference happens […]