How to Use AI for SEO: A Task-by-Task Guide

A marketer arranging sticky notes on a whiteboard to sort planning tasks into groups

How to Use AI for SEO: A Task-by-Task Guide The question everyone asks is “what can AI do in SEO?” It is the wrong question, because the answer is “almost everything, badly enough that you won’t notice.” A language model will produce a keyword strategy, a technical audit, a link prospecting list and a client […]

AI SEO vs Traditional SEO: What Actually Changes in the Work

A hand pointing a pencil at a printed sheet of charts on a desk beside a laptop

AI SEO vs Traditional SEO: What Actually Changes in the Work Two claims dominate this conversation, and both are wrong. The first is that nothing has changed — that AI search is a rebrand, the fundamentals still apply, carry on. The second is that everything has changed — that SEO is dead, a new discipline […]

ChatGPT SEO Prompts: 25 That Hold Up in Real Work

Close-up of hands typing on a laptop keyboard while drafting SEO prompts

ChatGPT SEO Prompts: 25 That Hold Up in Real Work There is no shortage of ChatGPT SEO prompt lists. Most of them share the same defect: they are collections of instructions that produce impressive-looking output, tested by nobody, with no way of telling whether the answer was true. “Act as an expert SEO consultant and […]