Customer Lifetime Value in Singapore: How to Calculate LTV Without Fooling Yourself
Customer Lifetime Value in Singapore: How to Calculate LTV Without Fooling Yourself Lifetime value is the most useful number in marketing and the easiest to inflate. It is useful because it is the only figure that tells you how much you can afford to pay for a customer — without it, every conversation about whether […]
Customer Acquisition Cost in Singapore: How to Calculate a CAC You Can Actually Use
Customer Acquisition Cost in Singapore: How to Calculate a CAC You Can Actually Use Ask a Singapore business owner what it costs them to win a customer and you will usually get a number within two seconds. Ask how they arrived at it, and the number falls apart in about a minute. Almost always it […]
Marketing Dashboards in Singapore: A Practical Looker Studio (Now Data Studio) Guide
Marketing Dashboards in Singapore: A Practical Looker Studio (Now Data Studio) Guide Most Singapore SMEs we meet have the same reporting setup: a PDF that arrives on the 5th of the month, twenty slides long, full of numbers nobody argues with because nobody quite trusts them. The owner skims the first page, looks for the […]