
Case studyE-commerce
Pazzion
Fresh creative, wider search, sharper landing pages.
+68%
Online sales
Over five months
01
The challenge
Pazzion\u0027s online sales were not keeping pace with its retail presence; paid campaigns relied on a narrow set of creative and search coverage, missing demand around its best-selling lines.
02
The objective
Grow online sales by capturing more of the existing demand and converting it more efficiently.
03
What we did
We refreshed the creative strategy to give campaigns more variety and relevance, expanded search coverage to capture more high-intent queries, and optimised landing pages around best-selling collections so the most in-demand products had the strongest path to purchase.
04
The result
Online sales up 68% over five months.
